Cell Phone Marketing for Shades
HaberVision is a leading online retailer of polarized sunglasses which has recently launched a cell phone marketing campaign using mobiSHADES. The mobiSHADES service is a user friendly app that enables consumer to try on different styles of designer sunglasses on their wireless phone.
The app lets users take a self portrait with their cell phone camera and then send it to hv@agm.tw. The mobiSHADES service will instantly analyze the consumer's facial structure, select eye wear based on this, and send back an image of the eye wear superimposed on the photo. It also provides a link to a website where the user can try on additional styles of eye wear virtually by simply texting in the specific styles to receive an image with the selected styles superimposed on the user's face.