Cell Phone Marketing Options
Cell phone marketing is one of the most efficient ways of reaching a wide audience today, and so it's no surprise that interest in this area has taken off among advertisers. So called "mCommerce" is the latest revolution which is impacting consumer behavior to a similar extent as the eCommerce revolution did in years past.
As more consumers embrace mobile marketing, marketers are facing some critical decisions about which approach to take. One of the biggest debates in the mobile marketing world is whether to build a mobile app, a site, or both. Adapting this new communication channel to fit into the existing marketing mix is another issue, and selecting from the wide variety of mobile marketing options such as SMS, search ads, app display ads, video, rich media and push notifications can be complicated.