Cell Phone Marketing QR Codes
Cell phone marketing can be carried out in a variety of ways, and QR codes are one of the newest and most powerful tools in this fast growing field. A QR code is a two dimensional bar code that typically resembles little black blocks on a white backdrop. QR codes are able to store much more data than the common one dimensional bar code commonly used on retail store products.
The QR codes are read via a free smart phone app scanner that can be downloaded. The appeal of the smartphone for mobile marketers is hard to understate, as it allows users to access the internet wherever they are. The internet is the current hub of most marketing campaigns, and the unprecedented access provided by smartphones accounts for their success in mobile marketing campaigns.