Cell Phone Marketing Tactics
Microsoft cell phone marketing tactics on Windows Phone 7 are landing the software giant in hot water with customers after it was revealed that the company has been tracking user movements.
This news comes in spite of promises from Microsoft that they would allow customers to pot out of the location based reporting program, and it has already led to a class action lawsuit being filed in US District Court in Seattle. The suit was filed on behalf of a Michigan woman and claims that countless Windows Phone 7 users who opted out of the program were still having their movements tracked. Attorneys assert that Microsoft has violated customer privacy even though the company hasn't used any of the information collected yet. They allege that the company has been collecting user information with the goal of building a targeted marketing system.