Cell Phone Marketing to Teens
Many retailers have been focusing their cell phone marketing campaigns on younger shoppers, specifically targeting teens and those in their twenties who never seem to have their handsets far away. This makes sense given that younger people are the early adopters of this technology.
Marketers note that teenagers have more time to play around with new technology and will invest the time to learn it because of the coolness factor they hope to get from it. One of the latest mobile marketing campaigns designed to appeal to the teenage market involves an interactive dressing room that streams high-def video of the user modeling various clothing styles directly to selected friends on their mobile devices or PCs. This technology first appeared in the Nanette Lepore section of Bloomingdale's. It also provides the option for friends to comment back on the outfits and recommend other clothing choices for the user to try on.