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© Mr. T in DC

HaberVision is a leading online retailer of polarized sunglasses which has recently launched a cell phone marketing campaign using mobiSHADES. The mobiSHADES service is a user friendly app that enables consumer to try on different styles of designer sunglasses on their wireless phone.

The app lets users take a self portrait with their cell phone camera and then send it to hv@agm.tw. The mobiSHADES service will instantly analyze the consumer's facial structure, select eye wear based on this, and send back an image of the eye wear superimposed on the photo. It also provides a link to a website where the user can try on additional styles of eye wear virtually by simply texting in the specific styles to receive an image with the selected styles superimposed on the user's face.

© GDS Infographics

Cell phone marketing can be carried out in a variety of ways, and QR codes are one of the newest and most powerful tools in this fast growing field. A QR code is a two dimensional bar code that typically resembles little black blocks on a white backdrop. QR codes are able to store much more data than the common one dimensional bar code commonly used on retail store products.

The QR codes are read via a free smart phone app scanner that can be downloaded. The appeal of the smartphone for mobile marketers is hard to understate, as it allows users to access the internet wherever they are. The internet is the current hub of most marketing campaigns, and the unprecedented access provided by smartphones accounts for their success in mobile marketing campaigns.

© Ed Yourdon

Microsoft cell phone marketing tactics on Windows Phone 7 are landing the software giant in hot water with customers after it was revealed that the company has been tracking user movements.

This news comes in spite of promises from Microsoft that they would allow customers to pot out of the location based reporting program, and it has already led to a class action lawsuit being filed in US District Court in Seattle. The suit was filed on behalf of a Michigan woman and claims that countless Windows Phone 7 users who opted out of the program were still having their movements tracked. Attorneys assert that Microsoft has violated customer privacy even though the company hasn't used any of the information collected yet. They allege that the company has been collecting user information with the goal of building a targeted marketing system.