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cell_phone_marketing_to_teens.php
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adam & lucyMany retailers have been focusing their cell phone marketing campaigns on younger shoppers, specifically targeting teens and those in their twenties who never seem to have their handsets far away. This makes sense given that younger people are the early adopters of this technology.
Marketers note that teenagers have more time to play around with new technology and will invest the time to learn it because of the coolness factor they hope to get from it. One of the latest mobile marketing campaigns designed to appeal to the teenage market involves an interactive dressing room that streams high-def video of the user modeling various clothing styles directly to selected friends on their mobile devices or PCs. This technology first appeared in the Nanette Lepore section of Bloomingdale's. It also provides the option for friends to comment back on the outfits and recommend other clothing choices for the user to try on.
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sms_cell_phone_marketing.php
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lirneasiaThere are many benefits to SMS cell phone marketing campaigns. You can use text SMS to send special offers and promos to your customers, as well as to provide them with product and service updates. This can help to boost your repeat business and drive more traffic to your business.
Text SMS marketing is also an excellent way to grow your sales by attracting new customers. The response rates for SMS marketing campaigns have consistently outperformed other forms of marketing and can run as high as 70%. The reason is that people choose to subscribe to SMS marketing programs because they like your product or service, and are therefore requesting that you send them updates and promos. SMS marketing is also a more timely delivery method for sales and special offers than email and other forms of marketing.
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on Sunday, December 4th, 2011 at 10:03 am and is filed under General.
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cell_phone_marketing_options.php
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paulswansenCell phone marketing is one of the most efficient ways of reaching a wide audience today, and so it's no surprise that interest in this area has taken off among advertisers. So called "mCommerce" is the latest revolution which is impacting consumer behavior to a similar extent as the eCommerce revolution did in years past.
As more consumers embrace mobile marketing, marketers are facing some critical decisions about which approach to take. One of the biggest debates in the mobile marketing world is whether to build a mobile app, a site, or both. Adapting this new communication channel to fit into the existing marketing mix is another issue, and selecting from the wide variety of mobile marketing options such as SMS, search ads, app display ads, video, rich media and push notifications can be complicated.
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